What is it like to enter in the SEO field?
Just like entering the programming field, you will need to continue to focus on learning and adapting to new changes within the field.
The nature of SEO is change. SEO changes constantly, so you will constantly have to read up on what’s new in the SEO industry. Since Google’s algorithm is in a constant state of flux, the ‘best practices’ of SEO are continually changing.
SEO also requires a lot of technical know-how and creativity when implementing SEO strategies. There are tools such as WordPress, and WordPress plugins like Yoast SEO that make SEO much easier. These tools not only speed up onsite SEO optimization, but they also make it much less technical.
If you really want to get into the field of SEO, you will have to get deep into the technical aspects of SEO. The basics of SEO don’t have to be necessarily technical, but it can get technical pretty quickly.
SEO is also a profession that includes some aspects of Psychology or Economics. SEO involves a lot of consumer psychology when doing keyword research for instance.
The keywords are a reflection of how the users think. You must draw conclusions from your keyword research and other SEO factors to be successful with SEO.
Content marketing and content creation are also a significant aspect of SEO. However, some people will outsource this to freelance writers. Depending on your role in your SEO job or business, you may be writing content for your SEO campaigns.
In this case, learning how to write and becoming a master content marketer will go a long way in your SEO career. A general understanding of marketing is also helpful in the SEO field because many aspects of marketing comingle with SEO.
For example, you need to understand the wants and needs of users. You need to know what it takes for them to make a purchase, And how you can craft your message for optimal conversion.
It may surprise you, but an important aspect of the SEO is conversion rate optimization and copywriting. Just like in business, with SEO you have to be willing to compete with other people. It’s all about competition. You’re fighting for the number one spot on the Google SERPS. Since there is a lot at stake, many people are putting a ton of effort into getting that number one spot.
Working in the SEO feild
If you want to get into the SEO industry, there are a few ways you can make a living through SEO. The first and most obvious ways to make a living with SEO are through getting a job. One way to get hired doing SEO is to do in-house SEO for a company. You can also get a job at a marketing agency that does SEO for clients. Or if you are a self-starter, you can be self-employed as either a freelancer, consultant or business owner. One popular method people implement starting their SEO consulting business. Others will build a team and launch a marketing agency, utilizing freelancers or employees to help with the workload.
Now is the best time than ever to get into the SEO field. There has never been such a high demand for SEO services. SEO jobs continue to rise in demand every year.
The reason for that is that people are starting to become aware of how powerful SEO is. Businesses want to implement SEO strategies more so now than they were back several years Ago. SEO is on people’s radar now as more and more companies want to implement SEO strategies. As businesses become aware of how important SEO is, the more they’re going to want to hire agencies, in-house SEOs or consulting services. Overall SEO Will probably have continued growth for several years to come.
Typically if you want to land an SEO job, it will require that you work well with others. You need to collaborate with other marketing departments on a constant basis. SEO is very intertwined with other digital marketing areas such as content marketing, social media, public relations, web design, site architecture, etc.
Therefore, you will likely be working with a group of people in different departments. You will need to have excellent communication skills, and the ability to work well with teams
You will also likely need to have some sales or presentational skills. You need to present and communicate to your clients, or to your boss, the different aspects of the proposed SEO campaign.
Since SEO affects so much of the business, you will have to explain your strategies to your superiors. You’re going to need to communicate the importance of several SEO implementations, and how it will affect the company. You will also need to show the effectiveness of SEO.
You also need to educate fellow employees or team members in other departments on SEO. Most people don’t know much about SEO if they haven’t been introduced to it before. You may need to explain the foundations of SEO, as some people may not have a clue what you are referring to.
When pursuing a career in SEO, you should have the foresight to know what as white hat, and what will remain white hat in the future. You may have the thought that a certain, current accepted SEO practice may become black or spammy in the future. This is fine; you just want to make sure that you prepare yourself, or choose not to include those practices. If they ever become black cat in the future, basically you want to make sure that you set your SEO campaigns up for success now. You want to future proof it.
You don’t want your site to get penalized with any future updates. You want to create a future-proof website. One that will stand the test of time, regardless of any future Google algorithm update.
As a side note, it looks like Google may have made their updates as a real-time filtering mechanism rather than as a net that caught sites with each update. It may be easier now to see if what you’re doing is hurting you because you will see right away if you get penalized.
A career in SEO consulting can be a very rewarding career. You are essentially your own boss, and you have your own business that you run. Don’t get me wrong. It can be very tough and very time-consuming to run your business. You’re wearing many hats within your business typically. Sure you get to choose when you work, how much to charge clients, which clients you want to work with etc. but that all comes with much greater responsibility.
It can also be significant challenge bouncing home and work life. When you own your own business, many people don’t just stop the clock at 5:00 pm and call it a day. If there’s an issue in the business, they will likely work after hours fixing it. When you own your own business, there is more pressure because it’s up to you and only you to make sure that your business is flourishing.
It’s a different state of mind when you own your business. It’s way too easy to think continually about new prospects or issues with clients when you’re supposed to be spending time with your family.
Further, you will wear many hats in your business regarding all the SEO related tasks. You also need to wear many hats of a business person. Meaning, you need to have everything legal in place, you will have to do your marketing, and you need to make sure your accounting is all in place.
When you own a business, it’s not a guaranteed income. Even if You have excellent SEO skill and you know what you’re doing, you’re not guaranteed, clients. You need to get out there and market yourself and your services to get any clients.
It may be difficult starting out creating your own business if you are not already well- versed in SEO. To start a consulting business, you need to know you’re doing to sell the client on your services. To acquire clients for your consulting business, you will also probably need a portfolio of sites or referrals from other companies. You will need to show prospective clients something that proves that you can produce results. Most companies are not going to want to shell out a lot of money on somebody who they are not 100% confident in with their SEO abilities.
If you are very motivated and want to start an SEO consulting business without much experience, there are ways you can achieve this.
You can start out by offering your services for free. You can reach out to many nonprofit organizations and offer to do their SEO for free
Decided not just to get a job in-house for a company or even more preferably at an agency because you can learn a lot at an agency you can choose to offer your SEO services for free. You can build your portfolio up over time to prove yourself as a consultant. The big drawback is you won’t get paid. But you will gain experience and a portfolio.
You can also create your websites and SEO campaigns. This way you can build up your websites for possible side income. You also will end up with a good portfolio of websites that you can show clients to prove yourself as an SEO. If you have a website or A group of sites that has good rankings, this can be a great example to show prospective clients.
Another way you can enter the SEO industry is to work for a company and do the SEO in-house. Typically if you are hired by the company (depending on the size), you may be the only person Doing the SEO.
If the enterprise is a little bit bigger, they may have a few people involved in the SEO campaign. They will also likely have many other people in different divisions of the company, such as content marketing, social media, and other digital marketing divisions. There are plenty of businesses looking for an in-house SEO person, so you shouldn’t have a hard time Getting an SEO job if you want to take this route.
You can also seek out employment at a startup. Many startups are looking for SEOs to run the SEO campaigns for their startup. Sure you’ll probably get paid a little less depending on the size of the start-up, but the upside can be great. You may have the ability to take advantage of their employee stock options. Also, if the company turns out to be very successful, you can cash big time. In fact, there are plenty of people that have done this and become millionaires from working at a startup. It is also great to
have Any startups that are big, in your portfolio. If you helped build a startup that Had a lot of success and became well-known, it looks great on your SEO portfolio.
Lastly, you can work in an SEO agency. An SEO agency can be a great option if you want to learn the ins and out of SEO and other marketing disciplines. Typically you will be surrounded by many smart people in an agency setting. You will have the ability to work on a variety of websites, markets, and campaigns. Agency experience will give you a well-rounded base of experience that you can later use in your consulting practice or business if you choose to go that route later down the road. So an agency can be a great place to learn SEO and many aspects of online marketing, as will as offering a stable paycheck
There are a ton of SEO professionals in the world, but there’s not much formal training for it. It’s true that now there may be some SEO or online marketing offered at the colleges, but this is all pretty new. Besides, at most college, it’s likely only a few classes that you can take, rather than a full degree. There wasn’t an SEO or internet marketing degree that was available when I went to college. This lack of formal SEO training can also be due to the slow pace of change in college. Colleges are notoriously behind the curve in their curriculum in technology related fields because the technology moves too fast.
Schools are at the mercy of bureaucracy and other factors that prevent classes to keep up to pace with technology. It is hard for them to be current. It is nearly impossible to teach the latest online marketing techniques because it changes faster than the change in textbooks or lecture plans. Think about it; there could be a significant shift in the SEO world overnight. The evolution of the search engine algorithms can change SEO best practices very quickly. Textbooks typically don’t get updated until a year or two later, which poses a challenge for colleges. It’s hard to teach the most up to date SEO practices when a textbook is a stagnant book. Instead, colleges will likely have to focus on the underlying philosophy of SEO rather than the specific techniques, as the methods change too rapidly.
Due to this fact, most people in the SEO industry are self-taught, and they are typically lifelong learners. This distinction of an SEO’s personality makes sense. You have to be a self-starter and self-learner if you want to succeed in the SEO industry. If you rely on learning from a professor lecturing to you, you won’t be able to keep up with the latest SEO trends. You need to be reading the latest websites, blogs, news and even books about SEO. You should also learn about and marketing and online marketing in general as well. You should be continually expanding your knowledge base on all the disciplines that SEO touches upon, which is a lot.