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  • Anchor Text Best Practices For Internal Links: How To Implement Keywords Without Risk

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    Adding keywords to your internal linking is still effective, but you must be careful to not go too far. You should be internally linking with keywords, but you want to be sure it is done in a natural way. The fact of the matter is, there is still a lot of power that internal links […] More

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  • 69 Keyword Research Tools – The Ultimate List of Free & Paid Tools

    best keyword research tools list

    You may already have some of your favorite free keyword research tools that you swear by. However, there is a good chance there are some really great tools that you may not have heard about. After reading this massive list of keyword research tools, you are sure to have plenty of options to up your SEO game. […] More

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  • Are Traffic Estimator Tools Accurate?

    website estimator tool accuracy

    Ever wondered how much traffic a competitor gets? Well, there are many web traffic estimator tools available. But the question is – are these tools accurate in predicting a website’s traffic? Defining Traffic Since there are many ways to measure website traffic (sources, page views, visits, etc), it makes sense to first define what we are […] More

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  • 11 Best Website Traffic Estimator Tools – Track Your Competitor’s Traffic

    website traffic estimator tools_img

    (Just want the list? Click here to skip ahead to the 11 best website traffic estimator tools.) Have you ever wondered how to check a competitor’s website traffic from Google and other search engines? Or maybe you want to check the traffic of a website because you want to see if it is a good niche […] More

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  • Are Links From Lower Domain Authority Bad?

    links from lower da_domain authority

    There are many metrics you can measure a website’s link equity. Most SEOs used to talk about PR or PageRank, which is one of Google’s measure of links. After Google stopped updating the public PR metrics, people turned to third-party metrics, like Domain Authority. The Rise in Popularity of Domain Authority (DA) One such metric […] More

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  • Internal Links: Does The Over Optimization Penalty Exist? (Exact Match Anchor Text Penalty)

    internal anchor text over optimization

    I recently covered the importance of anchor text and the dangers of using keyword rich anchor text for backlinks. So what about your internal linking strategy internal linking strategy? Should you be careful using keywords within your anchor text on your internal links? Can you go too far? It’s an important question with some debate […] More

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  • Reverse SEO – What Is It And How Do You Do It?

    reverse seo

    What is Reverse SEO? What exactly is reverse SEO? Not to be confused with negative SEO, reverse SEO is used for search engine reputation management (online reputation management). Reverse search engine optimization is used to suppress or push down a web page in the search engine results. With reverse SEO, you are essentially burying search […] More

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  • Anchor Text Best Practices for Backlinks (Using Branded, Exact Match, Generic, Etc)

    anchor text importance

    When talking about anchor text, we are concerned about two areas of SEO – Anchor Text for Internal linking and Anchor Text for Backlinks. Both can get you into trouble if you over optimize. But, using anchor text wisely can give your SEO campaigns much-needed power in relevancy. That’s the key word here – to […] More

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