In an effort to grab some marketshare from Ebay, Yahoo has just announced that it is eliminating both listing and selling fees from it’s Yahoo! Auctions site.

Yahoo! Auctions will switch to being totally ad-supported.

Yahoo! Auctions has changed its pricing to create a model that is free for all consumers listing items on our Auctions platform.

Many users have been asking for this type of structure, and we are happy to provide it as a way to strengthen our partnership with the seller community and clearly demonstrate our commitment to our sellers’ success. The new pricing model will go into effect Monday, June 6, 2005.

This move to free listings was designed with the consumer in mind, as we are continually looking to offer the most relevant and useful products and services to our users. Over the years, we’ve achieved our objective of improving the quality of the site, making it easier for buyer and sellers to connect. This most recent move will make auctions more cost effective for both large and small sellers who wish to list items on Yahoo!, ultimately improving their margins.

With the recent purchase of by Ebay and Shopzilla by the E. W. Scripps Company, the shopping search vertical has been very active lately.

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