{"id":1074,"date":"2016-07-14T20:02:35","date_gmt":"2016-07-14T20:02:35","guid":{"rendered":"http:\/\/www.socialpatterns.com\/?page_id=1074"},"modified":"2016-07-14T20:02:35","modified_gmt":"2016-07-14T20:02:35","slug":"how-does-seo-work","status":"publish","type":"page","link":"https:\/\/contentcreationv4.local\/seo\/how-does-seo-work\/","title":{"rendered":"How Does Seo Work? (In A Nutshell)"},"content":{"rendered":"
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So how does SEO really work? What is involved? Okay, I’m sure there’re a million things involved, but at its heart – how does SEO work?<\/p>\n
The first thing we need to understand is that Google’s goal is to deliver the best<\/em> search results<\/strong> to users, for any given search query.<\/p>\n For example, if you type in tips on dog training, Google wants to provide you the absolute best article – and they do a pretty good job at it. The first page is Google’s interpretation of the #1 best; the second page is Google’s interpretation of the 2nd best, and so on.<\/p>\n Search Engines judge the best web page, article, blog post, or whatever it is – by how well it pleases the individual searchers, based on their search query. They use a combination of signals and factors to judge the most relevant<\/strong> content and the most important<\/strong> content.<\/p>\n SEO starts with content. Just remember, there is no such thing as SEO without content or value. Always remember that.<\/p>\n Relevancy of content is about how well you answer the searcher’s question, how much you quench their thirst for information, how much you deliver basically what it is they are looking for – whether it be a product, information, or entertainment.<\/p>\n The more relevant a specific web page is for a particular search query, the more likely it will be ranked highly in the organic search results. So the question of the hour is, How do you get relevant content?<\/strong><\/p>\n This notion of “Relevant content” can be challenging to produce. Your content needs to be relevant to, not only users<\/em> but also to software programs.<\/em> The software programs are Search engines, and the big daddy of them all is Google’s search engine. The Google “algorithm” is based on a set of algorithmic, mathematical equations.<\/p>\n So SEO is about finding that happy medium<\/strong>\u00a0between pleasing a robot and a human. This is why SEO is often considered a science and art.<\/p>\n Relevant content requires an investment in superb, quality content. It requires proper keyword research and consumer psychology to craft content that is in alignment with the customers needs.<\/p>\n In short, the content must match the users search query<\/em>, and fulfill<\/em> whatever need the searcher had intended.<\/p>\n Site Level:<\/strong><\/p>\n Page Level:<\/strong><\/p>\n Ranking in Google also requires that the content is “important,” relative to other similar competing pages. To be important means that the website as a whole and the particular page is popular online. Meaning, other websites should be linking<\/em> to your website and preferably the particular page you are trying to rank. Also, in the Social Media world, shares may also count as votes of popularity.<\/p>\n These are called backlinks, and they are no easy task. They also don’t always happen on their own, and it needs the SEO to promote the content and build relationships to get natural backlinks. Fantastic content coupled with lots of promotion is a white hat method of a link building.<\/p>\n This is the basis of content marketing, and can do wonders for an SEO campaign. There is some other white hat link building methods, but most other link building campaigns that people commonly implement are typically black or gray hat.<\/p>\n The job of an SEO – or search engine optimizer, is not to optimize on-page and off-page elements. The actual job of an SEO (should be) to create or assist in the development of high quality, optimized content, to prove relevancy; Then their job is to promote that content to influence the websites’ and the web page’s popularity (authority).<\/p>\n In this sense, the job of an SEO is not to manipulate its rankings (as many people think), but to prove itself to Google through providing value and promoting that value.<\/p>\n","protected":false},"excerpt":{"rendered":" How Does Search Engine Optimization Work: Getting Traffic & Rankings In A Nutshell So how does SEO really work? What is involved? Okay, I’m sure there’re a million things involved, but at its heart – how does SEO work? The first thing we need to understand is that Google’s goal is to deliver the best […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1000,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nSo How Does Google Define The “Best” Search Results?<\/h2>\n
Relevancy of Content<\/h3>\n
How To Make Your Content Relevant<\/h4>\n
Optimizing For The User<\/h5>\n
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Optimizing For The\u00a0Search Engine Bots<\/h5>\n
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Importance of Content<\/h3>\n
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The True Job Of An SEO<\/h2>\n