You might have noticed that I have a Web CEO advertisement running on my sidebar now – I agreed to post my own honest review of Web CEO as part of the the advertisement deal.

So for the past couple weeks, I’ve been using the Professional Unleashed version of Web CEO for various seo/sem tasks – specifically for keyword research, rank checking, and link analysis.

Web CEO is a suite of 10 seo tools:

  • Research Keywords
  • Optimize Pages
  • Edit Pages
  • Submit URLs
  • Check Rankings
  • Analyze Link Popularity
  • Get Traffic Reports
  • Upload Files Using FTP
  • Control Site Quality
  • Monitor Site Uptime

Out of the ten tools, I really only used three – research keywords, check rankings, and analyze link popularity.

Research Keywords

This tool reminds me of Wordtracker with a much better interface and a few less features. You can search for variations on an initial keyword phrase and the tool returns related keywords, daily searches, competition count, and kei. After building up a keyword list, you can then see what sites google returns for each keyword search and each site’s pagerank. Pretty useful for doing a real quick competition analysis.

Check Rankings

This tool is your basic rank checker with history and a nicer layout. You have the option of sorting the report by keyword or search engine, making it real easy to compare results. The history feature is a big improvement compared to other free tools – many do not allow you to save a history of your previous reports. Color coding is nice too.

Analyze Link Popularity

I liked this tool alot. Similar to some other free tools but this one allowed me to view the data in various formats. This tool does a backlink check on a site and saves the anchor text, referrer, and page. Most checks took a while, so I’m assuming this tool actually scrapes the search engine results and the linking page. Good to look at how natural your links look and the variation on anchor text.


Overall I liked Web CEO but I doubt I’ll be using it regularly. There was no save feature on my copy of the software, so I was not able to save my data – sometimes history data was saved, sometimes it wasn’t. I believe a paid version of the software allows for exporting.

The other tools in the suite were fairly useless to me – I don’t need a new editor/ftp client and I don’t need help optimizing my sites.

For the tools I did use, I have access to better alternatives. For keyword research, Wordtracker offers a more expensive but more comprehensive tool for discovering related keywords. For rank checking and link popularity, I use in-house software.

Bottom line – Web CEO is a convenient place to access your basic tools. This is good suite for beginner seos without their own tools or do not want to go through the hassle of visiting several different free online tools. The keyword research tool, although basic, is easier to use and generally better than what you can find online for free. Organizing several projects is a breeze with Web CEO, so if you have problems keeping track of several campaigns, you might want to think about Web CEO.

I do recommend that everyone spend some time testing the software suite – the basic version of Web CEO is free.

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