get $10 million in funding. (via Paid Content)

Gross and Snap CEO Tom McGovern intend to use some of that money to spread the word about a system that he believes can deliver better value for advertisers, by combating click fraud. The Pasadena, CA-based search site will only take CPA-based ads, that is a system that only charges ad commission when a purchase is actually completed.

I posted a while ago about CPA ads and how CPA search ads maybe where Google is headed. Good to see Snap investing heavily in CPA ads and I’m sure advertisers will flock to if they can increase traffic to their web site.

Leave a Comment

Contact Us

Send us a message about your SEO, Marketing and Web Design Needs! We are here locally in Roseville, CA, so don't be shy!

Not readable? Change text. captcha txt

Start typing and press Enter to search