Yahoo, in conjunction with Revenue Science, has been testing its contextual ads on web pages based on user behavior. (via AdWeek)
In contrast to Google’s AdSense, Revenue Science’s technology targets ads to user behavior. By tracking a user’s site behavior, Revenue Science and Yahoo are hoping to attain better results than ads based on page context.
If Yahoo can successfully combine contextual advertising with behavior targeting, they will be offering a better solution for publishers and advertisers – win win for Yahoo and everyone using their advertising network.