Yahoo is finally releasing it’s AdSense competitor – Yahoo Publisher Network.
Yahoo has had a while to take a look at Google AdSense and figure out what AdSense lacks so that they can improve on the network. Yahoo plans to address customer service issues and give publishers more control over what ads will be shown on their sites.
Our new self-serve platform will offer publishers new sources of revenue, starting with our Content Match contextual advertising product, and one-stop access to unique Yahoo! products, such as “Add to My Yahoo!” buttons and Yahoo!’s Y!Q beta. The Yahoo! Publisher Network self-serve beta will also offer phone and email customer service and in the coming weeks, will feature ad targeting capabilities to publishers. And that’s just the beginning. Down the road look for more opportunities through the self-serve platform that draw from other types of Yahoo! content (Think: Web search, “Add to My Web” buttons, RSS advertising, shopping…).
Check out Barry’s interview with the GM of YPN over at SE Roundtable for more info.