var mk_images_dir = "http://www.socialpatterns.com/wp-content/themes/jupiter/assets/images", mk_theme_js_path = "http://www.socialpatterns.com/wp-content/themes/jupiter/assets/js", mk_theme_dir = "http://www.socialpatterns.com/wp-content/themes/jupiter", mk_captcha_placeholder = "Enter Captcha", mk_captcha_invalid_txt = "Invalid. Try again.", mk_captcha_correct_txt = "Captcha correct.", mk_responsive_nav_width = 1020, mk_vertical_header_back = "Back", mk_vertical_header_anim = "1", mk_check_rtl = true, mk_grid_width = 1140, mk_ajax_search_option = "fullscreen_search", mk_preloader_bg_color = "#ffffff", mk_accent_color = "#76d0de", mk_go_to_top = "true", mk_smooth_scroll = "true", mk_preloader_bar_color = "#76d0de", mk_preloader_logo = ""; var mk_header_parallax = false, mk_banner_parallax = false, mk_footer_parallax = false, mk_body_parallax = false, mk_no_more_posts = "No More Posts";

Robin Good has a great article on RSS and the urgency for SEOs to understand and adapt for a RSS centric online market.

So, it comes with the nature of things, that as soon as some of these new and emerging RSS search engines and directories have enough content, usability and exposure to become serious reference points, RSS SEO will become as important or more than SEO itself.

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