Google Responds To Landing Page Review Requests
Hints from Google on how to improve your AdWords landing pages:
From Digitalpoint:
We don’t typically give recommendations about what to change/add as we can’t guarantee it will help improve your site quality score. That said, you may consider adding content such as:
- more information about what distinguishes your service service and how you provide the best solution.
- information for home buyers - things to consider, how to pick a real estate agent
- information about real estate - median home value, common issues to watch out for (like termites or mold), etc.
From WebmasterWorld:
1. Not enought content.
There was only one opt-in email form and 1 page of text about why you should opt in, what you’ll get and a few tidbits about privacy.
2. The website needed a complete privacy policy on a new page as what was there was not detailed enough.
3. There was no contact us page.
4. There were no external links to other related and useful webpages.
Michael Nguyen | Google, Search Engine Marketing | Comments (2)
October 10th, 2006 at 6:07 am
I have tried this with a few sites.
IT works well.
More the merrier. Landing pages need to be atleast 3 deep.
April 16th, 2007 at 10:27 am
Adding content helped my quality score greatly. Had basically a sales page for a landing page, changed it to a 5 page mini-site with lots of relevant content.
Within several hours over 70% of the inactive words became active and the overall prices came down!
Not only did it enable more clicks for less money, I was able to add several affiliate products mixed in with the new content.
The 5 page mini-site now produces more income than the sales page alone.
Providing more content also increased the opt-ins, it showed the visitors that I had extensive knowledge about the subject and they wanted the opportunity to learn more.
Content works!