Google buys Urchin

Urchin, one of the bigger web analytic tools, has been bought by Google.

This acquisition allows for Google to better serve its webmaster community – better tracking for AdWords and AdSense.

With so many tools underneath its roof, Google is building quite a resource for the general webmaster. Publishing, Advertising, Tracking all from one source.

Danny Sulivan reports. Randfish blogs.

Barry has a good review of Urchin’s features.

Here’s the Press Release.