CPA Ads Gets Snap Some Funding
Snap.com get $10 million in funding. (via Paid Content)
Gross and Snap CEO Tom McGovern intend to use some of that money to spread the word about a system that he believes can deliver better value for advertisers, by combating click fraud. The Pasadena, CA-based search site will only take CPA-based ads, that is a system that only charges ad commission when a purchase is actually completed.
I posted a while ago about CPA ads and how CPA search ads maybe where Google is headed. Good to see Snap investing heavily in CPA ads and I’m sure advertisers will flock to Snap.com if they can increase traffic to their web site.