Two weeks ago AskJeeves announced their new PPC product - AskJeeves Sponsored Listings.

Today they are announcing the general availability of the system. Ask Jeeves Sponsored Listings have been available to advertisers since August 1st. Advertisers will receive higher ad placement on AskJeeves above Google Adwords, which AskJeeves is still displaying. Currently, AskJeeves Sponsored Listings are only available on Ask.com. AskJeeves expects to launch the program on Ask.co.uk within the next 12 months.

The AskJeeves Sponsored Listings program is replacing the Premier Listings product which was a fixed price system. The new system resembles Google AdWords and Yahoo Search Marketing products - an open-auction system that provides direct control over placement on AskJeeves.