Been away for the weekend, so I missed out on some of the new bits about Ask Jeeves’ Paid Listings. Danny has the details about the new program over at SEW.

Ask Jeeves controls around 5% of the search market in the US. I’m not sure people will go through the hassle to manage a seperate advertising campaign on Ask Jeeves with MSN’s new advertising network coming out soon.

If IAC, Ask Jeeves’ parent company, allows for advertisers to place paid listings on their flagship sites like Expedia, CitySearch, Hotwire using a site targeted feature they may be able to attract advertisers looking for a ppc option for single sites.