I’ve been meaning to write something about this topic for a while, but never really got around to it. Do large SEO firms suck?

Jim Boykin, CEO of WeBuildPages, has ranted before about large SEO firms:

I don’t get it…I just don’t get it…people pay huge money to huge SEO companies and the get very fancy meta tags and keyword analysis for their 12 month contract…I think I’ve ranted about this before…but how do these big companies get away with selling “meta tag and on page optimization” for 12 month contracts…and NO LINK BUILDING…I just don’t get it!…here’s another kicker…I know that some of these big companies (including the big SEO company name I removed above) have people who work for them who know better…they just gotta know that meta tags and on page optimization alone can’t do squat for rankings…I don’t get it.

Maybe I shouldn’t bitch…the more of the big companies that continue to do 1997 SEO, the better my company looks, and the more of their clients I’m going to take from them (because the biggest part of our work involves working on getting our clients links).

Rand’s post from last week addressed this too.

Both Dana and I commented that we had received many phone calls from customers of large SEO firms who had been unsatisfied with customer service, client relations and, most frequently, quality of work. I had hoped it was just me, but I think it’s a trend in the corporate world that large service providers suffer in many aspects of the services they offer. Dana and I talked specifically about some notable examples of big names in the SEO industry who had gone to work for large firms and, subsequently, left due to disagreement in how the company was managing their customers and their employees.

As most of you know, I work for Search Engine Optimization Inc (SEO Inc) – one of the larger west coast SEO firms. I’d like to think we are doing an awesome job for our clients. We pay a great deal of attention to every single client and take a consultative approach to everything we do. This allows us to tailor our campaigns and ensure high quality work.

But I’d like to hear what you think. Do you think large SEO firms suck? What can be done better? What are the typical unsatisfactory issues? Which large firms do you like? Which large firms don’t you? Why?

How can you tell if an SEO firm is good?

I think it’s pretty simple, would their competition recommend them to you? This is why Rand’s list of recommended SEO firms is so useful. Every firm listed is being vouched for by their competition. That’s much better than a client testimonial in my book.

What are your thoughts on large SEO firms?

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