Hints from Google on how to improve your AdWords landing pages:
We don’t typically give recommendations about what to change/add as we can’t guarantee it will help improve your site quality score. That said, you may consider adding content such as:
– more information about what distinguishes your service service and how you provide the best solution.
– information for home buyers – things to consider, how to pick a real estate agent
– information about real estate – median home value, common issues to watch out for (like termites or mold), etc.
1. Not enought content.
There was only one opt-in email form and 1 page of text about why you should opt in, what you’ll get and a few tidbits about privacy.
3. There was no contact us page.
4. There were no external links to other related and useful webpages.