Google Video = Unlimited bandwith, Unlimited space, Unlimited circulation.
What happens when Google does not monitor the submissions to its new video service?
Jason Dowdell thinks search engine optimization spammers are remix artists.
Using other people’s creative works to produce your own creative work is the essence of remixing. When done right the results are amazing and can be found in all forms of media. From dangermouse to Tarantino, we’re all familiar with the results of good remixes. But I see another form of remixing most people don’t understand and may not agree with me on. I think seo spammers are remix artists of sorts, at least these days anyway.
I agree in part with Jason – content remixing is an art. Take a look at Technorati’s Live 8 page. The page is a great example of content remixing. Blog posts are aggregated to form new content combined with important links. So by remixing other pieces of content, Technorati has created something new and useful. If you search for “live 8″, you’ll notice Technorati’s Live 8 page outranks the Live 8 homepage. Is this SEO spam? Or is this content remixing? Is it the same?
Compare Technorati’s Live 8 page to the many scraper sites. They both generate content dynamically, they both display advertisements, and they both were created to rank well in search engines.
So what’s the difference?
Scraper sites do not create anything for the public – no new value is brought to life through the scraper’s efforts. Content remixers use other people’s works to create a new experience. Scrapers recycle experiences.
Do you need search engine marketing advice, but you have no budget for a consultant? I’ve got the answer for you.
Well actually, Google has the answer for you.
Google allows you to tap into a vast amount of paid knowledge for free with the Google Answers program. Google’s search engine is a great way to find information online. But sometimes even experienced users need help finding exactly what they are looking for. Google Answers is a quick and easy way to access knowledge from others.
So the next time you need search engine marketing advice, think about giving Google Answers a visit.
Here’s a couple answers I found in Google regarding search engine optimization and search engine marketing:
Google Maps API is now available – so no more scraping needed.
Yahoo just released My Web 2.0 yesterday and brings a whole new dimension to search.
My Web 2.0 is a social search engine. Yahoo combines the power of search technology and the power of personal networks to deliver a search engine that is based upon your trusted community. Web 2.0 searches your trusted network of contacts for pages that you and your contacts have saved.
With the release of My Web 2.0, Yahoo has added a ton of new features – all based upon community based searching and extending personal networks.
Danny says later today we should expect Google to roll out a new version of its Personalized Search.
This time instead of just saving your search history, Google will learn from your seach patterns and attempt to modify search results to fit your personal behavior.
Google Earth combines satellite imagery, maps, the power of Google Search and it’s free.
Update: Wow. This rocks.
Over on MSN Search Weblog there are explanations of the new search operators.
I like the InBody and Contains operators.
The example they give for finding pages that link to a target page using specific anchor text is totally off though.
inbody:miserable inbody:failure link:www.whitehouse.gov/president/gwbbio.html
Although this will match text found in the anchor text of links – this matches all body text. So this query actually searches for pages with body text including the words “miserable failure” and links to the president’s bio page. This doesn’t limit the results to only pages with “miserable failure” as outgoing anchor text, so the example is incorrect. Pages with “miserable failure” in the body text can still link to the president’s bio using different anchor text and still be returned in this query.
Microsoft announced Friday that they will be integrating several new RSS features in the next version of Windows, code-named Longhorn. The Longhorn Browsing and RSS team also announced a new RSS extension, to be released into Creative Commons, called Simple List Extensions. The extension will allow users to publish a lists as feeds and introduces a change to the RSS specification that many are not too happy about.
RSS functionality in Longhorn will make it easier for users to discover, view, subscribe to RSS feeds, and extend the RSS into more applications – which is a good thing.
John Battelle reports that Google will offer video playback based on VLC today. Back in April, Google began accepting video uploads. Google will stream all videos tagged as “free” ( submission metadata). The videos will also be searchable by the metadata people provided during submission.
Dirson links to a copy of Google’s accidental post about Google Video.
Here’s what I think Google is building – A pay-per-sale advertising model.
CEO Eric Schmidt has already spoken out and specifically said that Google is not building a PayPal killer, “We do not intend to offer a person-to-person, stored-value payments system…The payment services we are working on are a natural evolution of Google’s existing online products and advertising programs which today connect millions of consumers and advertisers.”
They are working on a service that will extend their current programs and lay the groundwork for something more. Charlene Li believes Google is building a centralized micro payment system – which makes sense. Google would then grow into an open market facilitator. That’s a realistic possibility in the future.
But I think Google’s initial use of a payment system is to add a pay-per-sale model to their current pay-per-click advertising network. Merchants using AdWords to advertise and Google Wallet to process their sales will be able to track which ads lead directly to sales and at what cost. Merchants will be able to tap into the power of large scale affiliate marketing (ala Commission Junction). Publishers can then choose between which model to promote – AdSense for clicks or AdSense for sales.
In contrast to Google’s AdSense, Revenue Science’s technology targets ads to user behavior. By tracking a user’s site behavior, Revenue Science and Yahoo are hoping to attain better results than ads based on page context.
If Yahoo can successfully combine contextual advertising with behavior targeting, they will be offering a better solution for publishers and advertisers – win win for Yahoo and everyone using their advertising network.
The project featured on zLabs is Robozilla, a completely automated version of Shopzilla. After comparing the results from both Shopzilla and Robozilla, I’d have to say Robozilla is better. Take a look.
MSN released several improvements to its search engine this week. (via http://blogs.msdn.com/msnsearch/archive/2005/06/21/431288.aspx)
We’ve added FileType:, one of the most asked for operators, which restricts documents to a particular filetype. InAnchor:, InURL:, InTitle:, and InBody: are now available to find keywords in a particular part of the document, or in anchor text pointing to a document. We’ve augmented the Link: keyword that finds documents that link to a particular page with LinkDomain:
, which finds documents that point to any page in a domain. Finally, we’ve added a new experimental operator called Contains:. Contains: returns documents that contain hyperlinks to documents with a particular file extension; for example, contains:wma returns documents that contain a link to a WMA file.
Want to get a copy of “How America Searches” for free?
David Berkowitz of icrossing is asking people to email firstname.lastname@example.org
with their name, title, and company to request the report.
One thing from the study really surprised me – 73% of searchers use engines to search for directions. I wonder how MapQuest is doing.
Some interesting stats from iCrossing and Harris Interactive’s study of US adult search patterns.
Marketing Vox has a good summary of the study.